Open up SemRush and type in your root domain. You’ll see the organic and paid traffic that SemRush predicts for your domain.
Next, open up your Analytics (make sure you, at least, have Google Analytics, it’s free!) and compare the SemRush data to yours.
You’ll see SemRush displaying pie charts of where your traffic is coming. Similarly, you’ll see the keywords that bring you traffic in the organic section of GA. Compare the two and pick at least 5 (or 10) keywords fulfilling the following criteria
1. Keywords that bring in the most traffic
2. Keywords that can bring you lots of if you make tweaks/changes: Use Semrush competition to understand what you need to do for these keywords. Note: This does not mean that you pick search terms that you are 6th/7th for a.k.a randomness. Pick search terms that have a decent search count, where moving up can mean X more traffic.
3. Keywords that you aren’t even trying to rank for but are bringing you traffic: Schedule one piece of content that can bring you traffic directly from these terms. (Again pick keywords which have potential)
Now that you have about 15-20 keywords that you have picked to be the highest leverage, the next step is to understand their linking strategy. You’ll find that your competition falls into one of these categories:
1. They have more links to the web page and a comparable DA/TF/CF –
2. They have better on page SEO
3. They have a much higher DA – There’s not much you can do about it at the moment
You’ll find that regardless of the category, you can do one of these (or both if needed) to outrank them:
i. Make sure your on-page SEO is stellar for the keyword you’re targeting
ii. Identify their link sources, reach out to them and keep building your DA!
The next step, of course, is fixing the on-page SEO for the web pages that would rank for these 15-20 keywords:
Headings – the types of headings you use (h1, h2, h3) as well as keyword usage, duplicates, and any missing ones
Page title tags – any missing, duplicate, long or even short titles
Meta description tags – similar to title tags, it looks for anything missing, duplicate, long or short
Meta keywords tag – the same stuff as title and meta description tags… I personally don’t look at this field as most search engines ignore it.
Internal links – what pages you are linking to within your own website
Bonus Tip: If the web page should rank for a particular keyword, open it up in the SERPs and see if you can write a better Title and Meta Description. At times, if you have a higher CTR in the search rankings, Google identifies your content to be more relevant and bumps it up!
You’ll see SemRush displaying pie charts of where your traffic is coming. Similarly, you’ll see the keywords that bring you traffic in the organic section of GA. Compare the two and pick at least 5 (or 10) keywords fulfilling the following criteria
2. Keywords that can bring you lots of if you make tweaks/changes: Use Semrush competition to understand what you need to do for these keywords. Note: This does not mean that you pick search terms that you are 6th/7th for a.k.a randomness. Pick search terms that have a decent search count, where moving up can mean X more traffic.
3. Keywords that you aren’t even trying to rank for but are bringing you traffic: Schedule one piece of content that can bring you traffic directly from these terms. (Again pick keywords which have potential)
Now that you have about 15-20 keywords that you have picked to be the highest leverage, the next step is to understand their linking strategy. You’ll find that your competition falls into one of these categories:
1. They have more links to the web page and a comparable DA/TF/CF –
2. They have better on page SEO
3. They have a much higher DA – There’s not much you can do about it at the moment
You’ll find that regardless of the category, you can do one of these (or both if needed) to outrank them:
i. Make sure your on-page SEO is stellar for the keyword you’re targeting
ii. Identify their link sources, reach out to them and keep building your DA!
The next step, of course, is fixing the on-page SEO for the web pages that would rank for these 15-20 keywords:
Headings – the types of headings you use (h1, h2, h3) as well as keyword usage, duplicates, and any missing ones
Page title tags – any missing, duplicate, long or even short titles
Meta description tags – similar to title tags, it looks for anything missing, duplicate, long or short
Meta keywords tag – the same stuff as title and meta description tags… I personally don’t look at this field as most search engines ignore it.
Internal links – what pages you are linking to within your own website
Bonus Tip: If the web page should rank for a particular keyword, open it up in the SERPs and see if you can write a better Title and Meta Description. At times, if you have a higher CTR in the search rankings, Google identifies your content to be more relevant and bumps it up!
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