Instead here are targeting methods that you need to use to get even cheaper clicks:
Geo Targeting: This is probably one form of targeting that small businesses are extremely good at. However, you can get even better. If you have some form of analytics available, that lets you figure out where your best customers come from (say, Raleigh) – use this geography to start off.
If you’re an affiliate marketer, make sure you start off with a country where the offer converts at the most (This could be USA or UK). Make sure you don’t start off in lots of geographies, or you might end up bleeding money in no time!
Ad Scheduling: Once you have your campaigns running, you’ll have data on how much you’re bidding on which keywords at what time (you can even adjust bids for an hour in particular). You might find that some hours are very expensive (peak hours) -if they are not resulting in a higher conversion rate, you should get rid of them.
Device Targeting: If your website is not mobile-friendly, you should definitely not be running your campaign on mobile devices. You can turn it off as shown:
The queer thing about mobile traffic though is user intent. More often than not people will be browsing on their mobile to find local results. If you don’t offer local service, make sure you address this before running your campaign on mobile devices. In fact, it’s probably better to have separate campaigns!
Bid Higher
I know this goes right against everything we have been discussing, right?
You see, when you’re starting off on Google AdWords – Google assigns you a Quality Score. The QS definitely depends on the landing page quality, relevance and lots of other factors.
BUT, the one thing that it depends on and that you can control is the Click Through Rate . If you have a higher CTR, Google assumes more relevance and hence, higher QS.
Once Google assigns QS on the account level, the chances are that they stay consistent for a long time. Now, for every auction that Google does, these QS are used to determine you Cost-Per-Click. The higher the QS, the lower the CPC.
So, to make sure that you have lower CPCs in the longer run, make sure you have higher CTRs initially. And where will you get higher CTRs?
Think about it for a moment? Who do you think gets more clicks? The ads on top or the ads on the bottom?
The ads on the top, right?
And to get to the top, you need to bid higher Initially! Once you have the QS in place, you’ll end up paying much less than your competition.
That’s all you need to know for Getting Cheap Clicks on Google AdWords. Now, go get it!
If you’re an affiliate marketer, make sure you start off with a country where the offer converts at the most (This could be USA or UK). Make sure you don’t start off in lots of geographies, or you might end up bleeding money in no time!
Bid Higher
I know this goes right against everything we have been discussing, right?
You see, when you’re starting off on Google AdWords – Google assigns you a Quality Score. The QS definitely depends on the landing page quality, relevance and lots of other factors.
BUT, the one thing that it depends on and that you can control is the Click Through Rate . If you have a higher CTR, Google assumes more relevance and hence, higher QS.
Once Google assigns QS on the account level, the chances are that they stay consistent for a long time. Now, for every auction that Google does, these QS are used to determine you Cost-Per-Click. The higher the QS, the lower the CPC.
So, to make sure that you have lower CPCs in the longer run, make sure you have higher CTRs initially. And where will you get higher CTRs?
Think about it for a moment? Who do you think gets more clicks? The ads on top or the ads on the bottom?
The ads on the top, right?
And to get to the top, you need to bid higher Initially! Once you have the QS in place, you’ll end up paying much less than your competition.
That’s all you need to know for Getting Cheap Clicks on Google AdWords. Now, go get it!
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